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I was born and raised in Daytona Beach, Florida, where I grew up with a strong sense of independence and drive. After graduating from Seabreeze High School, I headed north to the mountains of Boone, North Carolina, where I earned my Bachelor of Science in Industrial Technology and Business Management from Appalachian State University.

My journey has taken me from the corporate world to entrepreneurship, from behind the scenes to helping others build businesses of their own. Every experience along the way has shaped who I am as a woman, a business owner, and a mom.

If there’s one thing I’m known for, it’s my attention to detail; it's my super power! Some call it OCD. I call it CDO, because even those letters should be in alphabetical order!

Whether I’m creating content, building brands, or teaching others how to launch their own online business, I bring precision, clarity, and a creative approach to everything I do.

I’m equal parts strategist and creator. Passionate about creating workflows that do the work while I sleep or just live my life. I love making online systems easier for beginners, and I'm always looking for better ways to do business smarter, not harder.

My number one goal in life is to be the best mom I can be while navigating this wild ride we call life, one honest, imperfect, beautiful day at a time. I'm also deeply passionate about helping others realize they don’t have to settle for someone else’s schedule, paycheck, or limits.

I love teaching people how to build income on their own terms using tools and strategies that fit their life. And on the fun side, I’m always happy to share the products that help me feel confident, show up fully, and look my best — in real life and sometimes through a digital twin.